Effective Keyword Relevancy Analysis

April 29th, 2010

One thing that often gets overlooked in on-site SEO campaigns is keyword relevance with page content. A lot of webmasters believe that simply loading there meta tags and web-page content with targeted keywords is the way to appear in searches for those keywords. One of the biggest mistakes I see in my client’s sites is stuffing the tags with keywords. Which the importance of these keywords are debated among SEO professionals today anyway.

The first step to optimizing keywords with your site is to pick eight to ten targeted keywords that describe the content on your site. It is sometimes important to research the industry you are in and try to figure out what exactly users are typing into search engines to find sites of your type. This is really important for conversion rate. Please note that although it is difficult to narrow to only ten most search engines, cough Google cough, do not recognize any keywords listed after the tenth one. Another tactic I’ve seen is to include common misspellings of terms you are targeting. I am not even going to comment more than to just say, no.

Once you’ve identified your keywords or key-phrases and modified your keyword tags your ready to start analyzing the relevancy of those words to the content of your site. There are hundreds of sites on the internet that will analyze your website and give you percentage relevancy; However, the best way is to use the tools at Google Webmaster Central.

Now for the annoying part of keywords relevancy analysis, Although i cannot find an exact quote from search engine representatives there are a lot of estimations done on how often your keywords/key-phrases should be mentioned within your web-page. The incorrect assumption is that the more your keyword is flooded through out your site’s content the better. This is very far from the truth and its possible search engines could punish you if your number is really high (you will appear to be spam). So what is that magic percentage? Simple answer is there isn’t one, but most people believe its in the 2% – 6% range. This simply means if you have a keyword in your tags, that keyword should appear in about 2% – 6% of your website’s content.

If you search Google for a website SEO analyzer several of them do keyword density checks. You want your most important keywords to be your highest percentage words and you won’t those between 2% and 6%. If you are very close to the bottom or top end of this range I would not worry too much about it.

Hopefully you’ve read this far so I can tell you that most major search engines blatantly ignore the keywords tags altogether because of abuse issues. Well that doesn’t mean you don’t want them because there are a few search engines who still find interest in these tags. Also the point of this whole article is how to obtain a good percentage of targeted keywords through out your website because this is how most major search engines consider your site to be relevant with search queries. You also need to follow these guidelines to avoid being penalized by search engines for spamming keywords. Most search engines use parsing tools to verify that your keywords are joined together with meaningful “filler” words to make meaningful sentences.

How long for PageRank?

April 29th, 2010

When it comes to pagerank most webdesigners and seo specialist claim to be pagerank specialists. We actually only know very little about how google calculates the pagerank assigned to your site. However google gives several tips on how to increase your pagerank.

The first is obviously content, google claims keep quality content posted on your site and your pagerank will increase naturally. The best way to do this is pick a topic you know a decent amount about (or a topic relevent to your website) and keep new content up regularly.

Another tip google offers is to follow the design guidelines listed in the google webmaster central blog. Following these rules can allow google to know your site is a quality site and not a mass produced spam site.

Google does not deny the importance of one way links and external links. Google assigns a rank to all sites on the internet and the higher rank of sites linking to your site will increase your pagerank. It is also important that you keep the number of external links relatively low because those can reduce your pagerank.

So how long does it take google? Google releases no information on how often the page ranks are updated. However it is estimated that they do this every 80 – 140 days. Don’t be impatient just follow these guidelines and you’ll have high pr sooner than later.

inbound

April 10th, 2010

http://www.thenetdb.com submit your site for a quality backlink. #directory #seo #inboundlink

Help a child fulfill his dream.

March 26th, 2010

Toyota his holding a contest where you can vote on car designs and the winner gets to ride in the car during a race (hehe not during the action). Please support him and vote for his design so he can do something special. Vote: http://www.sponsafier.com/share/195572

you can vote once a day for 5 more days.

META Keywords PT.1

March 19th, 2010

Limit your keywords to 8 – 12. Most search engines ignore keywords after the initial 8 – 12.

ANCHOR

March 12th, 2010

Be sure to set the TITLE property of all links. It will increase your targeted keyword rankings with search engines. #seo #anchortext #seotips http://www.thenetdb.com

March 10th, 2010

Use keyword specific ALT tags on ’s. #seo #webpage #search#engine http://www.thenetdb.com

March 9th, 2010

Make sure your site is SEO optimized on site before attempting to effectively market your site on the internet. #seo #webdesign http://www.thenetdb.com

301 Redirect

March 7th, 2010

If you’ve moved your site to a new domain name, search engines prefer a 301 redirect. Make sure to implement this to increase your organic search results in search engines. #seo #webmaster #searchengine http://www.thenetdb.com

Social Networking

March 7th, 2010

Facebook, Myspace, Twitter, and other social networking sites can help drive traffic to your website. #seo #seotip http://www.thenetdb.com