2010-05-04

How Long for Google PageRank?

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When it comes to pagerank most webdesigners and seo specialist claim to be pagerank specialists. We actually only know very little about how google calculates the pagerank assigned to your site. However google gives several tips on how to increase your pagerank.

The first is obviously content, google claims keep quality content posted on your site and your pagerank will increase naturally. The best way to do this is pick a topic you know a decent amount about (or a topic relevent to your website) and keep new content up regularly.

Another tip google offers is to follow the design guidelines listed in the google webmaster central blog. Following these rules can allow google to know your site is a quality site and not a mass produced spam site.

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2010-04-29

SEO Keyword Relevancy Analysis

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One thing that often gets overlooked in on-site SEO campaigns is keyword relevance with page content. A lot of webmasters believe that simply loading there meta tags and web-page content with targeted keywords is the way to appear in searches for those keywords. One of the biggest mistakes I see in my client's sites is stuffing the tags with keywords. Which the importance of these keywords are debated among SEO professionals today anyway.

The first step to optimizing keywords with your site is to pick eight to ten targeted keywords that describe the content on your site. It is sometimes important to research the industry you are in and try to figure out what exactly users are typing into search engines to find sites of your type. This is really important for conversion rate. Please note that although it is difficult to narrow to only ten most search engines, cough Google cough, do not recognize any keywords listed after the tenth one. Another tactic I've seen is to include common misspellings of terms you are targeting. I am not even going to comment more than to just say, no.

Once you've identified your keywords or key-phrases and modified your keyword tags your ready to start analyzing the relevancy of those words to the content of your site. There are hundreds of sites on the internet that will analyze your website and give you percentage relevancy; However, the best way is to use the tools at Google Webmaster Central.

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